[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.aanet.cz\/co-se-s-nami-deje-pri-nakupovani\/#Article","mainEntityOfPage":"https:\/\/www.aanet.cz\/co-se-s-nami-deje-pri-nakupovani\/","headline":"Co se s n\u00e1mi d\u011bje p\u0159i nakupov\u00e1n\u00ed","name":"Co se s n\u00e1mi d\u011bje p\u0159i nakupov\u00e1n\u00ed","description":"Co probud\u00ed v na\u0161em mozku, kdy\u017e se vyd\u00e1me po obchodech a co to s n\u00e1mi ud\u011bl\u00e1, kdy\u017e vid\u00edme n\u011bjakou v\u011bc, kter\u00e1 se n\u00e1m l\u00edb\u00ed a v tu chv\u00edli ji prost\u011b mus\u00edme m\u00edt? Pro\u010d n\u00e1s to v\u016fbec tak uklidn\u00ed a uspokoj\u00ed, kdy\u017e si n\u011bco p\u011bkn\u00e9ho koup\u00edme? Mo\u017en\u00e1 p\u0159ece jen m\u00e1me n\u011bco spole\u010dn\u00e9ho se v\u0161emi ostatn\u00edmi \u017eivo\u010dichy: … ","datePublished":"2025-07-20","dateModified":"2025-07-20","author":{"@type":"Person","@id":"https:\/\/www.aanet.cz\/author\/#Person","name":"","url":"https:\/\/www.aanet.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e4532b7f65738965bbad8697e5bd54c0628af7bffe8d3c856885c44d86978cee?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e4532b7f65738965bbad8697e5bd54c0628af7bffe8d3c856885c44d86978cee?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"aanet.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.aanet.cz\/wp-content\/uploads\/img_a344189_w2952_t1557661942.png","url":"https:\/\/www.aanet.cz\/wp-content\/uploads\/img_a344189_w2952_t1557661942.png","height":0,"width":0},"url":"https:\/\/www.aanet.cz\/co-se-s-nami-deje-pri-nakupovani\/","wordCount":444,"articleBody":"Co probud\u00ed v na\u0161em mozku, kdy\u017e se vyd\u00e1me po obchodech a co to s n\u00e1mi ud\u011bl\u00e1, kdy\u017e vid\u00edme n\u011bjakou v\u011bc, kter\u00e1 se n\u00e1m l\u00edb\u00ed a v tu chv\u00edli ji prost\u011b mus\u00edme m\u00edt? Pro\u010d n\u00e1s to v\u016fbec tak uklidn\u00ed a uspokoj\u00ed, kdy\u017e si n\u011bco p\u011bkn\u00e9ho koup\u00edme? Mo\u017en\u00e1 p\u0159ece jen m\u00e1me n\u011bco spole\u010dn\u00e9ho se v\u0161emi ostatn\u00edmi \u017eivo\u010dichy: pot\u0159ebu lovit a sb\u00edrat. Nem\u016f\u017eeme si p\u0159ece b\u00fdt jisti, \u017ee nenastanou hor\u0161\u00ed \u010dasy, a proto si mus\u00edme za ka\u017edou cenu vytvo\u0159it z\u00e1soby. Lov\u00edme \u010dili nakupujeme a shroma\u017e\u010fujeme neboli sb\u00edr\u00e1me a za\u017e\u00edv\u00e1me p\u0159itom p\u0159\u00edjemn\u00e9 pocity.  Proces nakupov\u00e1n\u00ed je hotov\u00e9 poku\u0161en\u00ed, kter\u00e9mu odolat m\u016f\u017eeme jen t\u011b\u017eko, proto\u017ee n\u00e1\u0161 mozek je tak naprogramov\u00e1n u\u017e od p\u0159\u00edrody. Lze tak vysv\u011btlit i to, pro\u010d se u n\u011bkter\u00fdch lid\u00ed touha po nakupov\u00e1n\u00ed tak zvrtne, \u017ee se st\u00e1v\u00e1 a\u017e posedlost\u00ed, kterou je t\u0159eba odborn\u011b l\u00e9\u010dit. CENTRUM ODM\u011aNY Odborn\u011b se naz\u00fdv\u00e1 nucleus accumbens a jde o oblast v na\u0161em mozku, kter\u00e1 se star\u00e1 o stavy pot\u011b\u0161en\u00ed a z\u00e1vislosti. Chce, abychom byli odm\u011bn\u011bni t\u00edm, \u017ee si danou v\u011bc, kterou v obchod\u011b vid\u00edme, zakoup\u00edme a slibuje n\u00e1m za\u017e\u00edt neuv\u011b\u0159itelnou radost a uspokojen\u00ed. Zapomeneme v tu chv\u00edli na v\u0161echny ostatn\u00ed probl\u00e9my a starosti a tou\u017e\u00edme u\u017e jen, aby n\u00e1s zcela zaplavil dopamin, hormon \u0161t\u011bst\u00ed.  CENTRUM EMO\u010cN\u00cd BOLESTI Naz\u00fdv\u00e1 seinzula a s\u00eddl\u00ed p\u0159\u00edmo v k\u016f\u0159e na\u0161eho mozku. Nut\u00ed n\u00e1s c\u00edtit bolest, kdy\u017e l\u00e1kav\u00e1 v\u011bc je p\u0159\u00edli\u0161 drah\u00e1 nebo ned\u016fle\u017eit\u00e1 a my uva\u017eujeme, zda si j\u00ed opravdu koupit nebo ne. Oz\u00fdv\u00e1 se n\u00e1\u0161 rozum a pere se s centrem odm\u011bny. Nez\u0159\u00eddka prohr\u00e1v\u00e1, zvl\u00e1\u0161t\u011b kdy\u017e se nech\u00e1 obalamutit zd\u00e1nliv\u011b v\u00fdhodnou koup\u00ed a slevami.  JAK SV\u016eJ MOZEK OBELST\u00cdT? Aby na\u0161e z\u00e1liba v n\u00e1kupech nep\u0159e\u0161la do chorobn\u00e9 poruchy, zvan\u00e9 oniom\u00e1nie, vyu\u017eijme sv\u00fdch znalost\u00ed, kter\u00e9 si o fungov\u00e1n\u00ed na\u0161eho mozku zjist\u00edme. Po\u010dkejme, a\u017e jeho aktivita v tomto sm\u011bru odezn\u00ed, a to nikdy netrv\u00e1 p\u0159\u00edli\u0161 dlouho. Sta\u010d\u00ed v\u010das z obchodu odej\u00edt a pak m\u00edt dobr\u00fd pocit z toho, \u017ee jsme neud\u011blali hloupost a neutratili pen\u00edze za n\u011bco, co vlastn\u011b v\u016fbec nepot\u0159ebujeme.                                                                                                                                                                                                                                                                                                                                                                                         4.1\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co se s n\u00e1mi d\u011bje p\u0159i nakupov\u00e1n\u00ed","item":"https:\/\/www.aanet.cz\/co-se-s-nami-deje-pri-nakupovani\/#breadcrumbitem"}]}]